DURHAM, N.C. – The Duke men’s basketball program has added human performance company WHOOP to the cutting-edge sports science approach it has personalized for each of its student-athletes heading into the 2017-18 season.

The Blue Devils are currently training with the help of the WHOOP Performance Optimization System. Duke players are wearing the WHOOP Strap 2.0, a lightweight, waterproof and screenless device worn on the wrist, forearm or upper arm. The device automatically measures and analyzes an individual’s strain, recovery and sleep metrics.

“The Duke men’s basketball program has set the standard of excellence in college basketball and is one of the most recognizable and admired athletic programs in the world,” WHOOP founder and CEO Will Ahmed said. “We’re excited to have the opportunity to share with Coach Krzyzewski and the Blue Devils our commitment to empowering athletes and educating them to unlock their peak performance and enable healthier careers.”

When paired with the WHOOP strap, the WHOOP mobile and web apps provide physiological data, analysis and actionable recommendations that help coaches and athletes tailor their training, improve their sleep and maximize performance. WHOOP has also developed a Team Dashboard, a 27-level privacy measure that ensures data is completely secure.

“Smart training used to be qualitative, relying on questions such as, ‘How are you feeling?’ or, ‘How’s your workout going?’” Duke men’s basketball athletic trainer Jose Fonseca said. “WHOOP is equipping our program with quantitative data on how our athletes are recovering after practice and training, instilling a culture of performance-maximizing data that will give us a distinct advantage.”

For more information on WHOOP’s mission, products and team, visit whoop.com.